Recently, consumers in Asia Pacific are becoming increasingly aware of the connection between the gut microbiome and digestive health. Around six in ten consumers in the region have either heard of the gut microbiome or are aware of bacteria within the gut that is beneficial to health. This heightened awareness is particularly evident in Indonesia, with around 43% of consumers flagging digestive health as a key concern.
As the gut microbiome interacts heavily with other organs in the human
body, nutrition that is beneficial to it is key to an individual’s long-term health. This is where prebiotics enter the picture. BENEO’s chicory root fibres, Orafti® Inulin and Oligofructose, are the only scientifically proven plantbased prebiotics and are the preferred food for beneficial bacteria in the gut — helping them to grow and multiply.
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