From vibrant rainbow cakes to pop-culture inspired biscuits, the bakery aisles and cafes of today are bursting with an array of sweet bakery goods that come in captivating colors, shapes, and flavors. There is fierce competition among bakery manufacturers to unveil the next awe- inspiring biscuits or cakes that will instantly grab consumers’ attention. In this digital era, achieving viral status is of utmost importance to brands, and the power of colors cannot be underestimated when it comes to delivering strong visual appeal. A colorful biscuit or cake has the potential to go viral purely because of its stunning hues, illustrating how colors can indeed wield significant influence on purchase decisions among consumers today.
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