The popularity of the products can be traced to a widespread understanding of the link between nutrition and appearance, as well as a general self-consciousness displayed by many. Datamonitor’s 2009 global consumer survey looked at these attitudes, with more than a quarter (26%) of consumers in Asia-Pacific stating that they were either ‘dissatisfied’ or ‘very dissatisfied’ with their physical attractiveness/appearance. The concept that diet and appearance are not mutually exclusive is one which is becoming increasingly prevalent globally. Respondents to Datamonitor’s 2008 consumer survey overwhelmingly acknowledge that the former can influence the latter. When asked if they agreed with the statement “I am conscious of the link
The advancement of functional foods and the benefits which they can deliver has meant that the line between diet and beauty has never been more blurred. Increasingly, ingestible products claiming to have a positive effect on personal appearance have been rolled out with the intention of providing consumers with a convenient way of improving facets of their appearance. Most products focus on anti-aging benefits through hydrating effects on the skin, but increasingly formulations have claimed to address problems consumers have with their hair and nails as well.
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