By Ram Chaudhari
Media attention on nutricosmetics, sometimes called ‘skingestibles,’ is whetting the consumer’s palate for an increase in product offerings within the food, beverage and supplement arenas, that are rich in a variety of nutrients and, when consumed, can enhance their overall outward appearance. Consumers have come full circle in their understanding of the importance of the long term benefits of a healthy diet, and now they are becoming aware of the fact that what they eat also affects how they look. They are increasingly adapting a holistic approach to life and believe that physical health, mental health and beauty are all interconnected. Beyond traditional care products, which are topically applied, nutrition is gaining momentum in terms of how people look.
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