For immediate release - Melbourne, 21 st October 2010 Ice cream that encourages muscle growth, wine which turns into a dessert when frozen, and sorbet made from coconut water are just a few of the latest consumer goods identified by Product Launch Analytics which could soon be available in Japan.
- Cesar Pereira, Research Manager at Product Launch Analytics said: “This month we’ve identified a number of exciting innovations in the US which tap into the frugality trend by offering multiple benefits. With many consumers in Japan still under financial pressure, products like an ice cream which can also help build muscle and wine that turns into a dessert could prove popular if launched here. Manufacturers in Japan will therefore be watching carefully to see if these sorts of products are a success in the US, and if they are we may start to see an increase in multifunctional consumer goods in the near future.”
- New Pro-Cream Performance Light Ice Cream claims to be the world’s first performance ice cream which encourages muscle growth. The ice cream contains vitamins, minerals, fiber as well as whey and egg proteins, and comes in strawberry, vanilla and chocolate flavors.
- BonBlaze Wine turns into a dessert when frozen. It has a similar alcohol content to wine at 12.5%, includes real fruit, and comes in Natural Cranberry and Blueberry variants.
- Another dessert that also doubles as a health supplement is So Delicious Coconut Water Sorbet. The desert comes in hibiscus, lemonade, and mango and raspberry flavor. Although coconut water has been popular as a drink for some time due to its reported health benefits and subsequent adoption by celebrities, its appearance in a dessert could mean that it will start to turn up in many more foods in the coming months.
